Photo of Laura holding a crayon during a book-writing session
creative communications pro with a tech twist
Laura Toledo
Jane of all trades, master of communications.
I’m a 15-year(ish) veteran of the professional services industry with deep roots in creative writing and technology. I bring imagination and creativity to otherwise boring corporate work. From strategy to execution, I love finding a home for content where it brings the most value. I tell a unique, authentic story in a noticeable way. And once that story is told, I can provide actionable sales data through digital tools.
My Experience
A creative, innovative communications professional with a penchant for technology and data.
Word nerd, first and foremost. I excel at any type of communication, from different styles of writing (creative, business, technical) to different mediums and platforms. My writing is enhanced by my deep understanding of marketing and social technology. Paired with a love of relational data and analytics, I end the content lifecycle with fact-based feedback and/or actionable data.
I’ve spent my career in professional services marketing, where you’re marketing both the firm and all the professionals in the firm, which means you deal with both brand and personality. From broad to niche campaigns, I can help you find a home and strategy for your content in an efficient-for-you manner while keeping within brand boundaries. However, I’m not afraid to push those boundaries when necessary.
You’ll find that I truly LOVE what I do. One could say it’s ingrained in my DNA.
Nilan Johnson Lewis PA
Director of Business Development and Marketing
60+ lawyer firm in Minneapolis
Present
Nilan Johnson Lewis PA
Marketing & Communications Manager
2021
Bowman and Brooke
marketing communications manager
National defense firm HQ’d in Minneapolis
2014
Tenrec
Account & Marketing Manager
Virtual web development company based in Seattle.
2013
Winthrop & Weinstine
Marketing Multimedia Communications Coordinator
Large Minneapolis full-service firm.
2012
my Skills
Expertise Highlights
Digital Marketing & Communications
Telling compelling stories that fit your brand persona
- Strategic communications advisor
- Delivers exceptional, tailored messaging fitting for the target audience
- Exceptional writer, editor, and proofreader
- Easily adapts messages into different styles and formats while keeping the brand in mind
- Employs best practices in content optimization, including SEO
- Develops and optimizes omnichannel content to increase visibility and sales opportunities
- Designs social media strategies and campaigns
- Develops, implements, and manages websites/CMS
- Writes and designs collateral
- Develops and executes digital and paid advertising campaigns
- Works with creative professionals to print and other traditional advertising campaigns
- Develops, designs, and executes email marketing campaigns
- Creates communication and workflow automation for increased efficiency and productivity
Management & Leadership
Engaging people to do our best work
- Supervises a team, expert groups, and major company initiatives
- Excels at developing relationships with internal and external stakeholders, tailoring messaging to fit personal style and workflow
- Naturally organized, skilled in project management
- Graduated from a year-long leadership institute (SmithBucklin)
- Volunteered for over a decade with the Legal Marketing Association, holding various leadership positions, including President of LMA’s Midwest Region in 2021
- Top five CliftonStrengths: restorative, strategic, communication, learner, activator
- Truly enjoys sharing knowledge for continuous improvement
- Unafraid of resolving conflicts
Technology
Tech I know
- Microsoft Office Suite/Office365
- Adobe Acrobat, InDesign, PhotoShop
- WordPress development and design (plus hosting management)
- Proprietary CMS and open-source (DNN)
- Email marketing tools (HubSpot, MailChimp, Constant Contact, etc.)
- Social media platforms and social management tools
- Relational database platforms (Microsoft Access, Airtable, Notion, Smartsheets, etc.)
- Analytics tools (Google Analytics, paid ad campaign managers, etc.)
- Automations and automation platforms (Zapier, Automate.io, etc.)
- Project and task managers (ClickUp, Asana, Basecamp, etc.)
- Contact relationship managers (CRMs , ERMs)
- Coding languages: HTML, CSS, Bootstrap (it’ll never be my day job, but it’s great for diagnosing web issues)
Honors & Education
Regional President
Legal Marketing Association
2021 Midwest Regional President overseeing 7 local groups and 700+ members.
2021
Leadership Graduate
SmithBucklin Leadership Institute
Chosen representative of LMA (open to all LMA members) for 2019 class.
2019
Unsung Legal Hero
Minnesota Lawyer
2011 honoree for legal professionals.
2011
Undergrad
Saint Mary’s University of Minnesota
Double major in Literature with Creative Writing emphasis, Public Relations.
2007